NEWS RELEASE Dec. 11, 2017
Fleet Feet Launches New Running Program Initiative in 2018
First introduced in the 1970s, Fleet Feet Running Club offers running programs for runners of all levels, on every surface, and at every distance
Huntsville, AL – Fleet Feet Sports, the retail leader in building and supporting thriving local running communities, announces today the launch of its brand-new run training program initiative for 2018.
Fleet Feet Running Club, first introduced by Fleet Feet co-founders Elizabeth Jansen and Sally Edwards in the 1970s, offers training and social programs for runners of all levels, on every surface, and at any distance.
“Part of the long-standing DNA of our brand is bringing people together to learn how to run or become better runners,” says Brent Hollowell, vice president of marketing and vendor management for Fleet Feet. “We believe running helps transform people’s lives for the better. By reinvigorating Fleet Feet Running Club more than 40 years after it first started, we’re tapping back into our roots and making sure every person knows that if you need or want a place to get inspired, get moving, or get better—and have fun along the way—you’re invited to come run with us.”
As part of the relaunch of Fleet Feet Running Club, Fleet Feet will introduce custom Fleet Feet Running Club apparel for purchase in-store and online, including a track jacket, long-sleeve quarter-zip shirts, t-shirts, beanies, and sweatshirts.
Additionally, runners will earn unique patches upon completion of each program, which they can then iron or sew onto the track jacket or duffel bag. There is no membership cost to Fleet Feet Running Club, with the only cost coming from specific training programs within the local store’s offerings. Each person who registers for a training program automatically becomes a member of Fleet Feet Running Club.
The first wave of programs under the Fleet Feet Running Club kicks off in Huntsville on January 9, 2017. Those programs include:
• Bridge Street Half Marathon Training Program
• No Boundaries 5K Cookie Dash
• 2018 Cookie Dash WalkFit
More programs will roll out throughout the year. For more information, fleetfeethuntsville.com
About Fleet Feet
Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated running stores with 170 locations in 38 states and a national headquarters in Carrboro, N.C. Committed to offering expert advice, intelligent products, personalized solutions, robust training programs, and 24 / 7 brand access at fleetfeetsports.com, each Fleet Feet location serves runners based on the belief that Running Changes Everything. Stay inspired, motivated, and connected @fleetfeetsports.